FAQ – Amazon GPSR Responsible Person & EU Compliance Support

1. Do Amazon sellers need a Responsible Person under the EU GPSR?

Yes. Under the General Product Safety Regulation (EU) 2023/988, certain consumer products placed on the EU market must have an EU-based responsible economic operator. For non-EU manufacturers and brands selling consumer products in the EU, including through Amazon, this often means appointing an EU Responsible Person or ensuring that another EU-based economic operator fulfils the required product safety obligations.

Regulatory PW

supports manufacturers, brands, distributors and Amazon sellers with GPSR compliance, including EU Responsible Person services, product safety documentation review, labelling checks and compliance support for EU market access.

2. What is the GPSR and why does it matter for Amazon sellers?

The General Product Safety Regulation (EU) 2023/988 is the main EU regulation for the safety of general consumer products. It applies to many products that are not covered by sector-specific legislation, such as certain household goods, accessories, lifestyle products, toys-adjacent products, textiles, non-medical wellness products and other consumer goods.

For Amazon sellers, GPSR is important because products sold online into the EU must comply with EU product safety requirements. Amazon may request evidence of compliance, including details of the responsible economic operator, product safety documentation, traceability information, warnings, labels and instructions.

3. Can Regulatory PW act as GPSR Responsible Person for Amazon sellers?

Yes. Regulatory PW Service Europe S.L. provides EU Responsible Person and GPSR compliance support for eligible consumer products placed on the EU market, including products sold through Amazon.

Regulatory PW can support sellers with documentation review, product safety information, labelling checks, EU contact details, traceability information and general GPSR compliance readiness. Regulatory PW also has a contractual arrangement with Amazon for GPSR-related compliance support.

4. What documents are needed for Amazon GPSR compliance?

The documentation required depends on the product type, risk profile and applicable EU legislation. In general, sellers should be prepared to provide:

• Product identification and description

• Manufacturer details

• EU Responsible Person or responsible economic operator details

• Product safety assessment or risk assessment

• Test reports, where applicable

• Labels, warnings and instructions

• Traceability information, including batch, model or SKU references

• Declaration of conformity, where applicable

• Evidence that the product complies with relevant EU safety requirements

Regulatory PW can review the available documentation and identify the missing elements required to support GPSR compliance.

5. Is GPSR the same as CE marking?

No. GPSR is not the same as CE marking.

CE marking applies only to products covered by specific EU harmonisation legislation requiring CE marking, such as medical devices, toys, machinery, PPE, electrical equipment or certain radio equipment.

GPSR applies to general consumer products and acts as a broader product safety framework. Some products may require both sector-specific compliance and GPSR-related obligations, while other products may fall mainly under GPSR without requiring CE marking.

Regulatory PW can help determine whether a product falls under GPSR only or whether additional EU legislation applies.

6. What is the difference between a GPSR Responsible Person and an EU Authorised Representative?

A GPSR Responsible Person or responsible economic operator supports compliance with general product safety obligations for consumer products under the GPSR.

An EU Authorised Representative is usually appointed under specific EU sector legislation, such as the Medical Device Regulation, PPE Regulation, Machinery Regulation or other CE-marking frameworks.

The correct role depends on the product category and applicable legislation. For example, a medical device may require an EU Authorised Representative under MDR, while a general consumer product may require a responsible economic operator under GPSR.

Regulatory PW supports both types of services, depending on the product classification and applicable regulatory pathway.

7. Do non-EU manufacturers selling on Amazon Europe need an EU contact?

In many cases, yes. Non-EU manufacturers selling consumer products into the EU must ensure that there is an EU-based economic operator responsible for certain product safety and traceability obligations.

For Amazon sellers, this is particularly important because Amazon may request EU Responsible Person details or other compliance evidence before allowing products to remain listed or be sold in EU marketplaces.

Regulatory PW can support non-EU manufacturers with EU Responsible Person services and GPSR documentation review.

8. What information must appear on the product or packaging under GPSR?

The exact requirements depend on the product, but in general, consumer products should include clear traceability and safety information, such as:

• Product identification

• Manufacturer name and contact details

• EU responsible economic operator details, where applicable

• Batch, type, serial number or other product identification

• Safety warnings, where required

• Instructions for safe use, where required

• Language requirements for the target EU countries

Regulatory PW can review product labels and packaging to check whether the required GPSR information is present and appropriately presented.

9. Can Amazon remove or block listings for GPSR non-compliance?

Yes. Amazon may request compliance documentation and responsible person details for products sold in the EU. If the information is missing, incomplete or not accepted, the listing may be restricted, blocked or removed until the seller provides adequate compliance evidence.

For this reason, sellers should prepare GPSR documentation before issues arise. Regulatory PWcan help sellers identify gaps and prepare the required compliance package.

10. Does GPSR apply to all products sold on Amazon?

No. GPSR applies to general consumer products, but many products are also subject to specific EU legislation. For example, cosmetics, medical devices, PPE, toys, food supplements, electrical products and biocides may have their own regulatory frameworks.

However, even when product-specific legislation applies, certain general product safety, traceability and online sale obligations may still be relevant.

Regulatory PW can assess the product category and confirm which EU regulatory framework applies.

11. What products can Regulatory PW support under GPSR?

Regulatory PW can support a wide range of general consumer products, including many non-food, non-medical and non-cosmetic consumer goods sold online or through retail channels.

Examples may include:

• Household products

• Lifestyle accessories

• Non-medical wellness products

• Consumer goods

• Certain textile or accessory products

• General products sold through Amazon EU marketplaces

Each product should be assessed individually to confirm whether GPSR applies or whether another sector-specific regulation is more appropriate.

12. What does Regulatory PW’s GPSR support include?

Regulatory PW’s GPSR support may include:

• Product classification review

• GPSR applicability assessment

• EU Responsible Person service

• Product safety documentation review

• Gap assessment

• Labelling and packaging review

• Review of warnings and instructions

• Traceability information review

• Amazon compliance support

• Guidance on missing documentation or test reports

The exact scope depends on the product type, available documents and target EU marketplaces.

13. Do Amazon sellers need product testing for GPSR?

Product testing may be required depending on the product type, risk profile, materials, intended users and applicable standards. GPSR requires products placed on the EU market to be safe, and testing can be an important way to demonstrate safety.

Some low-risk products may be supported by supplier documentation, specifications and a risk assessment, while higher-risk products may require specific laboratory testing.

Regulatory PW can review the product and advise whether existing test reports are likely to be sufficient or whether additional testing may be required.

14. Can Regulatory PW help if Amazon has already requested GPSR documents?

Yes. Regulatory PWRegulatory PW can review Amazon’s request, assess the product documentation already available and identify what is missing.

This may include reviewing labels, manufacturer details, product images, safety information, test reports, declarations, instructions and EU Responsible Person information. Regulatory PW can then help prepare a structured compliance response for Amazon.

15. Can Regulatory PW help sellers outside the EU?

Yes. Regulatory PW supports non-EU manufacturers, brands and sellers that want to place consumer products on the EU market, including through Amazon EU marketplaces.

This includes companies based in the UK, USA, Canada, China, Australia and other non-EU countries that require EU compliance support and Responsible Person services.